Free for everyone

How a drawing becomes a shirt

From the first pencil lines to the shirt in your mailbox.

Every design starts in the sketchbook. The luna moth took four evenings: pencil first, then ink, then the two flat colors you see on the shirt.

The drawing is scanned, cleaned up and tested in a few color pairings before it goes to the printer. Each shirt is printed when someone orders it, so nothing sits in a box.

Members read a post like this for every new design, and can shop each drop a week before it opens to everyone.

Read the journal →